I’m Yaera Jeon, a Korean and New York-qualified lawyer based in Seoul and Washington D.C.
I started out as a corporate lawyer — but somewhere along the way, my global clients kept coming to me with the same question: “We have a privacy issue in Korea. Can you help?” That question, asked enough times, turned into a specialty.
For the past five years, I’ve worked directly with Chief Privacy Officers, in-house counsel, and legal teams at global companies across industries — from tech and media to consumer and beyond — advising them on Korean privacy law and, more recently, on Korea’s emerging AI regulations. These are people dealing with real regulatory pressure, often for the first time, and they needed someone who could speak their language — literally and legally.
What I’ve learned is that Korea’s regulators move fast and aren’t shy about enforcement. For companies used to a more permissive environment, that can come as a real surprise. My job is to help them understand not just what the rules say, but how they’re actually applied — and what to do about it.
This site is my way of reaching people I might not otherwise meet. If you’re tracking Korean privacy or AI regulation, or if you’re facing a Korean regulatory issue and need someone who can navigate it with you, I hope you’ll find something useful here — and feel free to get in touch.